If I had to start from absolute zero, what would I do?
Let’s say that you pissed off the wrong people. They’ve emptied your accounts, stolen your home, and taken everything but the clothes off your back. They’ve also dumped you in the middle of the desert and left you for dead.
What do you do?
First off: You thank your lucky stars. Assuming you’ve sustained only temporary damage, I’d say things are going pretty well for you, all things considered. Sure, it may not seem like it, but you’ve actually caught a lucky break. The people who want you dead were too stupid, incompetent or emotional to properly destroy you.
Second: You get your ass to civilization and you get to work. Go to the nearest acceptable population center you can, and start selling one of your services on the street. Could be psychic readings, could be a drum beat done up with buckets, could be grandstanding with rope or juggling balls or handstands or any number of things. Point is: You get enough cash together for a cell phone, a backpack, a gym membership and groceries for the week. That should be around $200, all in.
Third: You become a prostitute. You develop a high enough ticket offer ($5K minimum, because you just crawled your ass back from almost certain death. You’re damn right you can charge this much at a bare minimum.). Keep this open ended, and be sure to ask for feedback. The most important thing to remember at this stage is that you don’t really know for sure what people will buy - but if you can keep the spirit of “I’ll do my best to help you” in play and ASK them what they’d want as an outcome, they *will* buy your service.
Fourth: You write. Write at least 3 articles on why someone should buy your stuff. Make them educational, non-salesy in the least. Tell them a story that resonates - “I survived being left for dead in the desert.” has a pretty nice ring to it. The idea here is to showcase your expertise, to educate and to entertain. This puts you in a position of power - one who can be trusted beyond the plebs who refuse to do such things.
Fifth: You research. Find 5 groups where your ideal clients congregate. Remember we’re in the era of communication, the age of the internet. You aren’t limited to your immediate geographic region. Most of these groups have Whatsapp groups, Telegram groups, Facebook groups, whatever. Find them.
Sixth: You distribute. Post your articles in those groups, 1 per week, at a time just a bit before you think people will see them. The important thing to note here is that people are busy, and they’re likely checking the group chat as a form of entertainment. Equally likely is that they’re flooded with notifications - timing this right helps to boost results, but don’t overthink it. If you’re not sure, just use 10 am.
Seventh: You reach out. Go up to the people in this group and say hello. A simple introduction of “Hey, gonna be real - this is a cold DM. I’d like to see how we can do business together. Got a little time to chat?” works phenomenally. Infinitely better than “HEY COME AND BUY MY STUFF CAUSE I KNOW WHAT YOU NEED BETTER THAN YOU DO YOU MONKEY!” and much better than “Ours is the greatest product on the market and I swear it’ll solve all of your problems.”
Critical here is volume. Don’t reach out to 10 people and say “but it dunnit werk ye fat tub o lard! I cannae sell to the bastahds cus they ent care m8. They ent care!” (I don’t know if that’s a scottish accent or some cockney bugger pretending to be scottish, but it’s completely unrelated to elephants, thus it is irrelephant.)
Reach out to 50+ people a day. Aim for a minimum of 10 conversations that get started ~ this is crucial, otherwise you’re not likely to get far.
Eighth: You create a “lead magnet” - something valuable that makes someone raise their hands and say “I WANT TO GIVE YOU MY MONEY!”. Make it relevant to the offer you’re putting on the table, and make it lead naturally into that sale.
Ninth: You Post that lead magnet in the aforementioned groups. You’ve already displayed a great degree of expertise, so people have more of a reason to listen to you.
Tenth: You field calls & messages. At this point, your articles should be attracting buzz, and you probably have anywhere from 3 ~ 10+ people per day reaching out to you. You must learn to filter out the tire kickers and the brokies - give them something cheap, give more of your attention to the people who have cash to burn.
Eleventh: You let someone give you their money. In all likelihood, the sales calls you set up here are going to be extremely short. “Can you help me with this?” “Sure, I guess.” “Awesome. Here’s cash.” - Resist the urge to go into excruciating detail, and let someone give you their F***ing money.
Twelfth: You build your base of operations. Congratulations! You’re no longer broke and homeless! On top of that, you’ve had an experience unlike most - and what a treasure that is. Too often we allow ourselves to grow complacent and fat in the face of a soft & easy world. We recognize the need to change, and we hate ourselves for embracing the easy life instead of a challenge. It eats away at our very souls.
You have learned to move past this cycle of decay & stagnation, and proven to the world that no matter how much it tries to keep you down, you will prevail. Circumstances can -literally- leave you for dead in the desert, and you prevail.
What more will you be capable of, if only you try?
“Challenge is the very essence of life. To prevail in the face of ultimate despair is to spit in the face of evil itself. Truly, nothing satisfies like overcoming extreme hardship & honing one’s skills.” ~ Synclair
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