For those of you who don’t know, I make it a point of exploring every facet of humanity and the world - within reason, of course. I generally approach new ideas and new people with the idea that “Nothing is true. Everything is permitted. Even your worst enemy has a lesson to teach you.”

Taken literally, it means the following:

Truth is a subjective idea, separated from the facts.

You must live with the consequences of your actions, good and bad.

You may hate someone with a burning passion, but you may also separate yourself from that hatred and take what lessons you can from them.

This week, I had the (dis?)pleasure of stumbling across a sugar baby forum online. That’s where people (mostly women, sometimes men) seeking to be spoiled look for sugar daddy’s / momma’s - who pay for “companionship”. It’s not as informal as a hooker, not as singular as an escort, but essentially occupies that middle ground - sex + dates.

Now I’ve seen a *lot* of shit in my life. -Nothing- has ever fully prepared me for the raw, visceral reality of seeing what these sugar babies openly discussed on a public forum. There are a lot of lessons to take away from it, especially when it comes to marketing to the wealthy.

Before we get into it, let me just say one more thing: I’m not condoning these girls’ behavior. In fact, the exact words my friends & I used to describe them were “trailer trash gold diggers.” I take no issue with sugar babies who let that be known upfront and provide the requisite service, but holy shit these girls in particular are pure evil.

Anyway. On with the show.

1. Know your value.

To be perfectly frank and more than a little savage, most of the women in this group were what I’d consider to be “trailer trash gold diggers.” - they mostly talked about how they could get men to give them money without ever sleeping with them. (Which is really just a disservice to the entire profession.)

To be even more savage: They were, by and large, fucking ugly - inside and out. On their *best* days, with all the *best* filters and the *best* makeup and the *best* camera angles, they *still* came out to maaaaaaaaybe be a 6.5 at *best*.

Mind you these are my standards, and I don’t sleep with any woman who isn’t supermodel tier, period. If we take “modern american beauty standards” into account, they’re obviously perfect 10s, even when compared to the gorgeous Ukrainian chicks who don’t even use makeup (or bras, for that matter).

They did understand one thing though. They had tits.

Now we can argue about whether or not tits alone is worth $10K / month - I say it’s not. Tits are great, but if that’s all you’ve got you can honestly fuck right off. (Seriously, I use a cypher on my business card - if a girl can’t solve that, I literally won’t go out with her.) But regardless of what I say, ENOUGH PEOPLE think that “tits” are worth $10K+ / month.

Now is when I’d like to say that these girls are delusional. But facts beat that interpretation into a bloody pulp, because they’re clearly making sales. I’m willing to bet that there’s a part of you, and certainly that there’s members of society, that thinks whatever you do at a high ticket price is delusional as well.

I’m also willing to bet that there are enough people who see the value in whatever you’ve got, IF you can learn to accept what you’re worth.

 

2. Life will give you exactly what you ask for. Don’t be afraid to ask for more.

These women are evil - plain and simple.

They also know how to be bold, and how to ask for more.

They shamelessly, ruthlessly insist on getting taxis from their places, free meals, free vacations, free cars and more - and tear down any man who tries to get the slightest bargain. I watched a whole group of women tear a guy who shreds because he *dared* to take one of them on a week-long vacation and said that he saved $600 on the hotel room.

Just….

*sigh*

(Holy shit, the entitlement is so real.)


Here’s the thing though. They ask for more, and they get it. If they don’t, they walk away and find someone who will provide it. (We’ll get to that in a minute.)

I’m reminded in particular of the come-up story of Charles Schwab - back BEFORE he was a widely known figure. He worked to negotiate a giant merger between steel companies, and in the end he was successful.

Afterwards, he told JP Morgan that he felt he should have asked for an extra $100M. He replied simply: “If you had asked for it, you would have gotten it.”

The lesson here is obvious: Don’t be afraid to ask for more. If someone wants what you’ve got badly enough, they’ll pay. If they don’t, you can always find someone who will.


3. Emotions rule over every sale, period.


So how is it that tits = $10K+ / month right off the bat, while a nuclear physicist earns an average of $90K / year?

Emotion.

These girls are providing something that’s ultimately in very short supply - especially for men in America…

Attention.

I’ve talked about my travels before, and about how I’ve always preferred foreign countries to the states. To be brutal with you, one of the reasons why has to do with the way I’ve personally been treated in each place, and how I’ve seen other men get treated in the states.

Very few people talk about this, but the fact of the matter is: the *vast* majority of men I’ve met in the states are either treated like human garbage, openly extorted for their money, starved for attention, or in abusive relationships.

Bear in mind that I truly love humanity, and aim to lift people up whenever possible and create fun wherever I go. Even I’ve seen all of these things happen. (Save your pity for someone who needs it. I faced all of these demons long ago.)

What does this mean, ultimately?

It means that these girls make the men who pay them *feel* better. The same thing applies to a stripper who takes some guy for his last $1,000. (Now *that’s* a story for another time, haha)

Even if it’s fake, it’s the best that some guys can get - at least until they stand up for themselves.

It’s not logical - there’s no reason tits should be worth $10K+ / month. Certainly not “evil trailer trash gold digger” tits. But logic has nothing to do with it.

In your own sales process, you may be trying to appeal to logic. “Here’s what X is for. Here’s how it will help.”

The next time you go through a sale, try focusing purely on the emotion instead - excitement, not fear. (I’m of the opinion that while fear does create sales, the consequences aren’t worth it in the end.)

Instead of telling someone “this is good for X, this is good for Y.” try something along the lines of “Listen. I can tell you a million and one reasons why what we do is right for you, but here’s the brass tax plain and simple: We’ll do our absolute best, and get you where you want to be asap.”

Instant emotional bond. Same thing applies if you talk about how you hire people and what your mission is. If someone doesn’t like hearing that, they weren’t a good fit for you in the first place.


4. Remember - you’ve got something they want.

Something that’s easy to forget is that when people are entertaining your conversations, they oftentimes want whatever it is you’ve got.

If they answer your cold call with intrigue, they want what you’ve got.
If they respond to your ad, they want what you’ve got.
If they continue “networking” with you for half an hour - THEY WANT WHAT YOU’VE GOT!

Look, people don’t always know exactly what they want or what they need. What they do know is what their goals are, and they don’t want their egos to be crushed on the path to achieving them.

Case in point: The sheer number of people who pay thousands of dollars to get a website built, instead of a consultant to tell them that their approach is wrong and they could be doing better.

(The real money by the way, is made by crushing your ego into tiny little pieces and accepting that you could do some things better.)


The guys who are willing to pay these girls WANT companionship. They WANT attention. And yes, they WANT sex. (God forbid.)

They want it so badly, they’re willing to jump through hoops and excuse blatantly manipulative behavior.

Your clients are the same way. Sans the manipulative behavior - throw that right out the window. They’re willing to jump through your application forms, watch your webinars, read long-form articles like this…

As long as the juice is worth the squeeze.


5. Always be willing to walk away.


When someone doesn’t immediately pay these girls for travel, they talk about how they just walk away.

They’ll ghost, straight up, with zero regard whatsoever for the men they effectively abuse. That shit hurts.

Now I don’t think you should ghost people - if it’s not a fit, be upfront with them.

Great sales fundamentally aren’t about shoving something down someone’s throat… They’re about helping people solve problems - maybe those problems are small, as in the case of buying a $5 hot pack. Maybe those problems are big, as in the case of buying a $100K consulting package.

One thing that’s sure to kill your process though, is if you need it too badly. If you’ve got commission breath and you’re focused on solving *your* problems instead of theirs, they’ll pick up on that energy.

At all times, you need to know your value and be willing to walk away. If you channel this energy, people will feel it - there’s less pressure on them, more excitement, and you’ll likely continue getting repeat business from them.



6. You only need a few clients.


You may think that these women are talking about taking guys for a few hundred dollars at a time. You’d be mistaken.

In reality, these girls are aiming for top 1% guys who are willing to throw $10K+ / month at them, for little more than existing and acting as occasional companions. They also talk about trying to get out of actually having sex, which is where they and I completely differ on our opinions. I have no issue with sex work, but I do take issue with leading guys on just to drain their wallets - it gives everyone a lot of bad feelings.

While other women end up broke, chained to desks, preaching about some type of pride in their work alphabetizing files (or whatever) - these women get paid for doing their nails, buying fancy clothes, going out to eat…

And it only takes 1 consistent client for them to be ahead of MOST people in the world - purely in terms of earnings.

Make no mistake, these girls operate like solo businesses. They treat *all* men like clients, and they are PURELY in it for the cash.

Though you may not agree with their principles, there’s an undeniable wisdom in the idea of focusing on a select few clients, who can support you far more than even a small army of lower-paying clients.

Just to do the math for you… A $20 membership with 0 churn is worth $240 / year (before discounts and reality set in). If your goal was to earn $10K, it would take you 42 YEARS to earn that much from a single client. Compare that to charging $10K one time.

I rest my case.


7. You have to live with the consequences of your actions and your sales process.

Now you may think that these girls are happy because they’ve got so much money.

Truth is, they’re often miserable and they act like children. For reference, I called one out on her openly manipulative behavior. She replied asking if I masturbate with the lights on or off. (For the record, I actually have a strobe light for that exact purpose, thank you very much)

I think that a LARGE part of the reason they’re unhappy is because they know that what they’re doing is wrong. They know that they’re selling something that they aren’t fulfilling, they don’t believe in the product. IE. They don’t believe in themselves.

I see exactly the same thing happen with 2-bit sales guys who are willing to do anything to close a deal. With the doorknockers who just try to get an appointment however they can. With the used car guys who don’t even try to look at what they’re reselling…


Money itself rarely brings happiness. Yes, it’s nice - and obviously we’re all in business to earn some money. But you will reach a certain point where you can’t find anything worth spending it on, and you need to look inside yourself to find what you seek - a goal, a dream… What some would call purpose.



8. You can avoid most major issues by living a life of passion, love, discipline and achievement.

I make a point of doing my absolute best to create win-win situations for everyone involved. And I do mean -everyone-. From clients to workers alike.

I pay my teams well, I give them training and tools, I listen to them when needed, and I give them space to work.

In exchange, the right ones want to work for me for years to come.

Even though the last time I was actively selling moves was more than 5 years ago (time flies), to this day I have movers who call me up asking if I have any work for them to do.

In case you’re not familiar, the moving industry is not a good industry to be in. It’s filled with drug addicts (well, more drug addicts than the average industry), the down-on-their-luck, and the generally incompetent. It’s an industry with a lot of turnover, where you need to be able to see through to people’s characters in an instant, and judge whether or not that’s someone who should be invited into a stranger’s home, AND whether that’s someone who should be lifting a 200 lb dresser alongside someone else.

Judge poorly and all hell breaks loose. Items get lost or stolen, fridges call on people, and someone could literally be paralyzed for life.

All for a few grand. (I think you can see why I left that industry.)

Fortunately, across the hundreds of clients we had in multiple states, the BIGGEST issue we ever had was scheduling. Aside from that, I’m glad to say that we didn’t have any major issues.

And some of my best guys? They were missing teeth. Had a few scars here or there. Had a lot of energy.

Yeah, I’ll say it. They were former addicts who needed a chance. I gave it to them.

They worked harder and longer than anyone else I know. Stepped up to the plate when needed, and they had loyalty. So much so, I let them collect checks and deposit them for me. I never had a single issue with it.

I apply the exact same principles throughout my entire life. As a result, by and large I have peace.


“Nothing is true. Everything is permitted. Even your worst enemy has a lesson to teach you.” ~ Synclair

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